Between 2024–2026, over $146M in token value funded social engagement campaigns across four platforms. This tracker documents every campaign — its rewards, its impact, and what the data shows happened after the rewards ran out.
Every campaign here follows the same arc: rewards attract participants, engagement spikes, rewards end, participants leave. The capital is spent, but the protocol is back to baseline. There has to be a better model.
How do we fix this? →